You learn to speak by speaking, to study by studying, to run by running,
to work by working; in just the same way, you learn to love by loving.
~ Anatole France
Speaking publicly about the work you do creates instant credibility and allows people to get to know you in a more personal way. It creates huge value for those in the room and gets your name in front of many people through the advertising of the talk.
You can use public speaking to reach your audience in a variety of ways:
Free talks – Offer free psycho-educational talks on topics that would be of interest to your ideal client.
Paid talks – You can offer to speak for a fee that would be paid by an organization, or charge participants a fee to attend the talk.
Workshops – Consider if you have a skill you can teach either your ideal client or those that influence them.
Speak at Conferences – Look at the conferences that may be happening in your area and see if any will be targeting either your ideal client or those that influence them. Tailor a talk that would be of interest.
Business Tip: Start with one talk that you can adapt to different audiences. This way you don’t have to keep re-inventing the wheel every time you want to speak.
Action Item: In your journal, write out a list of topics you would feel comfortable speaking about, and that would be of interest to your ideal client or those who influence them.