Week 10 – Connection Marketing
The aim of marketing is to know and understand the customer so well
the product or service fits him and sells itself.
~ Peter Drucker
So why is this week called “Connection Marketing” and not just “Marketing Strategies”?
Because I want you to understand what marketing is really about.
Marketing is about CONNECTION.
When you read through this week’s materials, I want you to be asking yourself the following questions:
- Does this fit with who I am?
- Does this fit with who my clients are?
- Does this help me connect in an authentic way?
If the answer isn’t yes to all of those questions, then DON’T DO IT!
Just because it works for someone else, doesn’t mean it will work for you if it doesn’t genuinely represent you and your clients. Marketing is all about being strategic and thinking through the purpose of why you’re doing what you’re doing. Your marketing plan needs to be as unique as you and your practice.