Books / eBooks / Booklets
Always do your best. What you plant now, you will harvest later.
~ Og Mandino
One way to expand the reach of your marketing, increase credibility and provide value to clients is to write about a topic you know about in a more formal way. These writing projects can be general in natural or very specific. You can write about a targeted concern or on something for your specific population.
Book – Takes longest and costs the most to create, but is seen as the most credible.
Ebook – Lower overhead to create as there are no print costs. Often faster to produce.
Booklet – Can be made quickly and can provide targeted information regarding a particular issue. You may want to give these away as free resources, or you can sell them for an extra stream of income.
Action Item: Consider if there are any topics that you would like to write about in a more in-depth way, now or in the future?