Start with WHY?
We know what we are, but know not what we may be.
~ William Shakespeare
Before you begin to look at strategy for your online presence and at every step along the way, you need to ask yourself a few questions:
Why am I doing this?
What am I hoping the result of this action will be?
You need to be intentional about your online presence, because it influences your brand and how clients feel about you. Just because someone else is doing something, doesn’t mean it will work for you. Remember that running your own business should be fun! If the platform or the medium doesn’t fit who you are or isn’t fun for you…
DON’T DO IT!
There are plenty of ways to connect with your clients that are true to who you are. Although you need to have an online presence, what that looks like is entirely up to you. We will be going into how this will connect to your ideal clients more when we talk about Connection Marketing in Week 10, but for now just know, you are in control.